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December 2, 2004

New strategies needed

African American leaders face a complex dilemma. After decades of protests against the white power structure they have inadvertently created a sense of powerlessness among many blacks. An unintended consequence of those protests, which were sorely needed, has been to create a class of victims. It is not possible to be both a victim and in control of one’s destiny.

Now the problem has become how to create a spirit of promise and hope among those who have fallen into an unproductive state of mind. The problem is even more complicated because so many blacks have come to accept their destructive counterculture as normal.

There have been stories about the great successes of African Americans, but their impact on the culture seems to be lost whenever there is a story of racial discrimination to report. It appears that the concept of “the power of positive thinking” has eluded too many of the people. Only a new message, consistently delivered, will have any hope of changing the negative mindset.

We live in an age when everyone is inundated with information from all sorts of media. No matter what positive message is delivered it will be vitiated to some extent by other messages from a number of other sources. It is essential, then, for African American leaders to agree on a message of hope to be oft repeated to inspire African Americans to “be all that they can be.”

In order for this message to be maximally effective, black leaders will have to soft pedal the public, emotional opposition to acts of racial discrimination. This does not mean that such acts are to be ignored. However, it is more appropriate now for African American leaders to resolve these issues discreetly so that an avoidable public protest will not taint the well of enthusiasm which should be emerging in the black community.

Great skill is needed for leaders to behave in this way. It will require the adoption of a very different set of talents. There is always the risk that one who takes this approach will be branded an appeaser and thus lose some effectiveness; but this must be perceived as a risk worth taking. It is time for African Americans to get their own house in order and to worry less about the misbehavior of whites.

There are various models for executing the proposed approach. The idea is that many different leaders will be implementing the policy of developing positive attitudes through a number of agencies and programs. Since Bennie Wiley has announced her intention to step down as CEO of The Partnership, this is an appropriate time to evaluate her achievements at The Partnership as an example of how the new direction can be effective.

Opposition to school desegregation in Boston created the impression across the country that Boston was one of the most racist cities in America. Efforts of major local businesses to recruit a racially diverse workforce became stymied because competent black applicants were unwilling to relocate here.

Bennie Wiley became CEO of The Partnership in 1991. Then there were only 34 participants per year in the program which is designed for mid- to senior-level professionals. She expanded the scope of the program to include 160 executives per year. She was able to increase the number of companies involved, and persuade them to fund The Partnership by paying a fee for services rendered. Now only five percent of the budget comes from foundations and grants.

The Partnership has enabled 1329 African American professionals to prosper in Boston. By any measure, this is a success. And it was achieved with diplomacy and great administrative ability. African American leaders must realize that such strategies, duplicated in many areas, is the way of the future. The mass demonstrations so effective in the civil rights era no longer produce the needed results.

 

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