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December 16, 2004

Grassroots cooperation key to success for MassVote

Jeremy Schwab

On November 2, over 600 volunteers fanned out across 11 Massachusetts cities to monitor polling locations for signs of improper procedures and to help citizens who might encounter obstacles to voting.

The poll monitoring effort was evidence of the increasing scope of MassVOTE, a nonprofit voting-rights group that organized the volunteers in collaboration with the Lawyers’ Committee for Civil Rights.

MassVOTE, which advocates for voting rights legislation and works with community groups to educate voters in under-served neighborhoods, recently expanded into four new cities — Springfield, Worcester, Lynn and Somerville.

The expansion brought the group’s total number of affiliates to seven, including Boston, Brockton and Lowell.

“Now we can legitimately say we’re a statewide organization,” said Executive Director Juan Martinez, hired in April. “We’ll be doing the same model in all the locations — voter registration, the education piece, empowerment, election reform issues — and adjusting it based on what the local issues really are.”

The group has made other changes as well. It recently moved its headquarters from Temple Place to 18 Tremont Street and hired an office manager to look after the operation, which now occupies almost twice as much space as the organization previously enjoyed.

Further hires are expected this coming year, as the group capitalizes on the increased revenue that has followed the hiring of Martinez, who had previously worked with nonprofits to enhance their fundraising.

“We are making a much more strategic effort to fundraise well, focussing on what our strengths are,” said Martinez.

The increased scope of the organization is likely to help MassVOTE attract more funding. However, the organization must first succeed in bringing on board community groups in the cities into which it recently expanded.

To that end, MassVOTE plans to hire staff to coordinate its Boston affiliate, BostonVOTE, and its affiliate in Brockton. So far, MassVOTE partners with over 200 community groups and nonprofits.

A major strength of MassVOTE is its community partnerships. Rather than educate voters directly, MassVOTE trains staff at community groups and nonprofits to do the work.

The trainings are free, and have become very popular.

“The nonprofits really liked this added value, not added work,” said MassVOTE Policy Director Pillsbury. “They just included voting information in their ongoing work. It was a model that hadn’t been tried anywhere in the country, 365 days a year.”

MassVOTE has expanded greatly since its inception in 1999. Five years ago, the group was a project of the Commonwealth Coalition dubbed the Voter Power Project.

When organizers Malia Lazu and Pillsbury saw the need on the part of community groups for information about how to encourage their constituents to vote, they launched BostonVOTE, which is by far the largest affiliate. When the Brockton affiliate was launched, MassVOTE was created, as the organization looked to become a statewide entity.

MassVOTE has won some of its policy battles at the state level, while others remain to be won. The group was one of the plaintiffs in a suit that forced the state to redraw its districting map after a previous map was ruled to have violated the rights of voters of color.

A bill the group recently filed would allow election-day registration, the lack of which was a major impediment to voters surveyed during MassVOTE’s poll monitoring.

 

 

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