Living Healthy Babies
program in Spanish

Blue Cross Blue Shield of Massachusetts (BCBSMA) will offer a Spanish version of one of its hallmark wellness programs beginning March 1.

The health plan’s Living Healthy Babies Program is an educational initiative for prenatal care and child development. Through regular mailings that begin during pregnancy and last through baby’s first year, the program provides mothers-to-be with a wide array of important information including tips about an available health plan benefit for childbirth classes, a breastfeeding guide, information about smoking and pregnancy and resources for quitting, an immunization record and tips for childproofing a home. The program is entirely voluntary and has served approximately 60,000 BCBSMA members since its launch in 1997.

BCBSMA decided to create the Spanish version of Living Healthy Babies after receiving requests from Spanish-speaking members through the health plan’s bilingual call-in center. Initiated as a pilot program in February 2006, the bilingual call-in center replaces third-party translators and allows BCBSMA members the option to speak with member service representatives who are fluent in Spanish.

Interested BCBSMA members, both English and Spanish-speaking, should call 1-800-233-3344 to enroll.