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Jump up & Go! 2008
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In October 2007 Blue Cross Blue Shield of Massachusetts (BCBSMA) announced plans to launch the 2008 Jump Up & Go! Solutions for Implementing Wellness Policies and Programs. This comprehensive package of resources is designed to accelerate awareness of the 5-2-1 message and to expand programs that encourage youth and their families to develop healthy eating and active living habits.
Jump Up & Go! was initiated by BCBSMA in 1998 to address the growing incidence of obesity in children. The program is based on the 5-2-1 message to eat at least 5 servings of fruits and vegetables each day; limit television and computer use to no more than 2 hours a day, and get at least 1 hour of physical activity each day.
Through this new initiative, Massachusetts families and youth-serving organizations (YSO) – schools, community-based organizations, as well as health centers and clinicians — will be able to access 5-2-1 promotional materials free of charge.
Additionally in 2008, BCBSMA is introducing certificates to recognize YSOs that promote the 5-2-1 message and implement at least one Jump Up & Go! Challenge. The certificate is a prerequisite for all Jump Up & Go! mini-grants, which will be offered to organizations for planning, implementing, or sustaining a 5-2-1 program.
BCBSMA will continue to support Jump Up & Go! sponsorships and partnerships, as well as special events and quality initiatives.
“This new structure is based on ten years of Jump Up & Go! programming experience,’ said Sylvia Stevens-Edouard, BCBSMA senior director and creator of the program. “We believe these new processes will expand our reach and allow greater participation by families and youth-serving organizations.”
Guidelines for the Jump Up & Go! Solutions will be available on line by the end of January at www.jumpupandgo.com.
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